- (Exam Topic 4)
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Solution:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email

Does this meet the goal?

1. A. Yes
2. B. No

Correct Answer: A

- (Exam Topic 4)
You are a functional consultant at Contoso. The EMEA sales manager wants you to configure Contoso’s landing page settings to capture activities by existing leads and contacts located in Belgium.
You already configured the Default Marketing Page Configuration for Landing pages. What should you do next to achieve your goal?

1. A. Update the Belgian landing page Matching Strategy.
2. B. Update the Default Matching Strategy located in Landing Page settings.
3. C. Update the Matching Strategy for the landing page in the Customer Journey.
4. D. Update the Default Matching Strategy located in Marketing settings.

Correct Answer: A
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages

- (Exam Topic 4)
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Solution:
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples

Does this meet the goal?

1. A. Yes
2. B. No

Correct Answer: A

- (Exam Topic 4)
You are a Dynamics 365 Marketing functional consultant at Contoso Ltd. You need to configure the LinkedIn Lead Gen feature.
What are the two pre-requisites that must be applied before you are able to proceed with the configuration? Each correct answer presents part of the solution.

1. A. Create a strategy to match Linkedln incoming leads to existing leads.
2. B. Have Linkedln Profile with Campaign Manager enabled.
3. C. Grant the rightful users with the Linkedln Lead Gen Forms Administrator or Linkedln Lead Gen Forms Salesperson security roles.
4. D. Send a request to Linkedln to allow the synchronization.
5. E. Have a Linkedln Profile with Lead Gen Administrator enabled.

Correct Answer: BC

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration

- (Exam Topic 4)
You are a marketing professional who is conducting training for a group of marketing trainees. You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Solution:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms

Does this meet the goal?

1. A. Yes
2. B. No

Correct Answer: A