Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

1. A. Individual
2. B. Global Account
3. C. Party
4. D. Membership

Correct Answer: C
The party subject area should be used for any organization, individual, or member in the Customer 360 data model. It includes information such as name, address, email, phone, and loyalty membership. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_party.htm&type=5

Which three objects are created as a result of Identity Resolution?

1. A. Unified Subscriber
2. B. Unified Data Model
3. C. Unified Contact Point
4. D. Unified Link
5. E. Unified Individual

Correct Answer: CDE
Identity Resolution creates three types of objects8:
✑ Unified Individual: This object represents the unified profile of an individual, which contains attributes from multiple sources.
✑ Unified Contact Point: This object represents the unified contact information of an individual, such as email, phone, address, or app.
✑ Unified Link: This object represents the link between an Individual object and a Unified Individual object, or between a Contact Point object and a Unified Contact Point object.

Which two applications automatically create activation targets at the time the application is connected to Data Cloud?

1. A. Personalization powered by Interaction Studio
2. B. Amazon S3
3. C. B2C Commerce
4. D. Marketing Cloud Engagement

Correct Answer: AC
These two applications automatically create activation targets when they are connected to Data Cloud. You can use these targets to activate segments or calculated insights to these applications. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_activation.htm&type=5

Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?

1. A. Modify All object permission enabled in Data Cloud org
2. B. Ingest Object permission is enabled in the CRM org
3. C. Create object permission enabled in Data Cloud org
4. D. View All object permission enabled in source CRM org

Correct Answer: D
This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source CRM org. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htm&ty pe=5

What should an administrator do to pause a segment activation but with the intent of using that segment again?

1. A. Inactivate the segment
2. B. Delete the segment
3. C. Stop the Publish Schedule
4. D. Skip the Activation

Correct Answer: C
To pause a segment activation but with the intent of using that segment again, the administrator should stop the publish schedule for that segment. This will stop the segment from being refreshed and activated, but it will not delete or inactivate the segment. The administrator can resume the publish schedule at any time.