The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are intheir Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

1. A. Create a Filter Activity in Automation Studio to combine the two data extensions.
2. B. Build a Group based on a Data Filter to combinethe two data extensions.
3. C. Export both data extensions and import into a new data extension.
4. D. Populate a data extension using an SQL Query Activity in Automation Studio.

Correct Answer: C

Which two subscriberaudiences can be created by using Measures in a Data Filter. Choose 2 Answers

1. A. Subscriber within a 30-miles radius of a zip code
2. B. Subscribers who have submitted spam complaints in the last week
3. C. Subscriber who have opened an email in the past 30 days
4. D. Subscriber who have not clicked in the past three months

Correct Answer: CD

Which strategy will improve email deliverability? (Choose 3)

1. A. Purge old or inactive email addresses
2. B. Purchase lists from companies that guarantee users have opted in
3. C. Ensure the spam complaint rate is between 1% and 3%
4. D. Authenticate email to distinguish it from spammers
5. E. Encourage subscribersto add the company's sending domain to their address books

Correct Answer: ADE

A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.
What are two benefits ofensuring field lengths are accurate? (Choose two.)

1. A. To ensure data integrity
2. B. To determine the correct data type
3. C. To optimize import process speed
4. D. To save the data extension

Correct Answer: BC

An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

1. A. A/B test the effectiveness of different subjects
2. B. Include information relevant to the message in the subject line
3. C. Include "RE:, "FWD:" "etc." to get reader's attention
4. D. Keep the subject text between 50 to 100 characters long

Correct Answer: AB