When importing data into marketing cloudthe list detective is triggered for which of the following?

1. A. Data Extenstions
2. B. List Model
3. C. Email Addresses
4. D. Email Alias

Correct Answer: B

Northern TrailOutfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

1. A. Engagement Split
2. B. Filter Activity
3. C. Decision Split
4. D. Random Split

Correct Answer: A

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3 answers

1. A. Wait Until
2. B. Query Activity
3. C. Decision Split
4. D. Post to Facebook
5. E. Send SMS

Correct Answer: ACE

A retailer has been gathering emailaddresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy toaddress this.
Which strategy should be used?

1. A. Website Signups
2. B. List Detective
3. C. Single Opt-In
4. D. Double Opt-In

Correct Answer: D

A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

1. A. Email the report.
2. B. Text a link to the report.
3. C. Notify the manager with a pop-up.
4. D. Save the report as a Snapshot.
5. E. Save the report to an FTP folder.

Correct Answer: ADE