A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

1. A. select the user clicks the overview tab in the inbox activity section
2. B. select the URL id for the URL or tracking the alias from the job links tab.
3. C. select the click activity bar chart from the email overview of the click activitytab
4. D. select the URL or tracking alias from the link view tab of the click activity tab.

Correct Answer: AD

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Whichtwo best practices should the marketer use to make the subject line more effective? Choose 2 answers

1. A. A/B test the effectiveness of different subjects.
2. B. Include information relevant to the message in the subject line.
3. C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
4. D. Keep the subject text between 50 and 100 characters long.

Correct Answer: AD

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

1. A. SQL Query Activity
2. B. Segment Activity
3. C. Filter Activity
4. D. Data Extract Activity

Correct Answer: AC

What is triggered automation?

1. A. An automation that is triggered based on a schedule that has been defined
2. B. An automation that is initiated when a designated value in a data extension is changed
3. C. An automation that is initiated whena file is dropped into a designated Enhanced FTP Folder
4. D. An automation that triggers an email to be sent based on a user Initiated Email definition

Correct Answer: C

Which send process can use Sender Profiles? (Choose 3)

1. A. Simple Automated Sends
2. B. Guided Sends
3. C. User-Initiated Sends
4. D. TestSends
5. E. Triggered Sends

Correct Answer: ABE
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after acustomer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interactionoccurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of anAutomation. (e.g. Monthly newsletter, daily update email, etc.)