A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the AllSubscriber Lists.

1. A. The email will be sent to the email address stored on All Subscriber Lists
2. B. The email will be sent to the email address stored on Data Extension
3. C. The email will be sent to the field marked as the Primary Key
4. D. The email will besent to the subscriber Key on All Subscribers List

Correct Answer: A

A national public university distributed anewsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

1. A. Images showing how the email rendered on different devices
2. B. Number of clicks from mobile devices
3. C. Performance data on the Overview tab
4. D. Subscribers who click on a specific link

Correct Answer: CD

The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

1. A. Offer a special discount for opening the email.
2. B. Use a large sample size.
3. C. Wait at least 24 hours before declaring a winner.
4. D. Test multiple variations concurrently.

Correct Answer: BC

The marketing teamwould like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

1. A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to anAutomation
2. B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
3. C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Techdata filter
4. D. Add the Pref1-Tech Data Filter to an Automation

Correct Answer: B

Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional1:1 subscriber data the company wants for a send, and to import the data quickly?

1. A. Lists
2. B. Data Extensions
3. C. Lists and Data Extensions
4. D. Active Audiences

Correct Answer: B