A company has set out to increase their subscriberbase. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

1. A. Require customers to provide their email address when calling customer service.
2. B. Create an in-store SMS campaign that offers a discount for opting in.
3. C. Have customers opt in to email before they can shop online.
4. D. Ask for an email address when a customer makes a purchase in-store.

Correct Answer: BD

A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel
Central - No content; Northeast - Static image;Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?

1. A. 3
2. B. 6
3. C. 4
4. D. 5

Correct Answer: A

The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

1. A. SQL Query Activity > Data Extract Activity > File Transfer Activity
2. B. Filter Activity > SQL Query Activity > File Transfer Activity
3. C. Rlter Activity > File Transfer Activity > Data Extract Activity
4. D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Correct Answer: A

A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated

1. A. confirm that each contentarea specified in the dynamic content rules existed.
2. B. Identify phrases like click here or free that could be marked as spam
3. C. ensure subscriber status at the time of send subscribe or bounced.
4. D. ensure subscriber have not subscribed or are undeliverable.

Correct Answer: A

What is a personalization string?

1. A. A snippet of text that inserts subscriber attributes into an email
2. B. An automated way of scraping a websitefor content to populate inside of an email
3. C. The snippet of text at the top of the email that is visible before an email has been opened
4. D. A content area that will display based on a subscriber attribute

Correct Answer: A