The marketing team would like to sendan email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

1. A. Automation Studio
2. B. Playbooks
3. C. Data Extract Activity
4. D. Filter Activity

Correct Answer: C

The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote thiscampaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

1. A. Create a Free Form content block.
2. B. Create an Image content block.
3. C. Create an HTML content block.
4. D. Create a Text content block.

Correct Answer: A

Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

1. A. Create a data extension with email address asthe Primary Key and reply date and response fields as nullable.
2. B. Create a data extension with email address, reply date, and response fields as nullable.
3. C. Create a data extension with email address, reply date, and response fields as non-nullable.
4. D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

Correct Answer: C

Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?

1. A. From Name, Preheader, and Dynamic Rules
2. B. From Name, Sender Profile, and Subject Line
3. C. From Name, Sender Profile, and Domain
4. D. From Name, Preheader, and Subject Line

Correct Answer: D

Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers

1. A. They have fewer than 15 data points.
2. B. Flexible data storage is needed.
3. C. They have fewer than 250,000 subscribers.
4. D. They are storing product and store data.
5. E. Journey Builder willbe used.

Correct Answer: BDE