A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

1. A. Total opens indicates how many subscribers opened the email.
2. B. Total opens includes every time the email was displayed with images.
3. C. Total opens w a great indicator of campaign success.
4. D. Total opens may not include email clients that render email with images off.

Correct Answer: B

How are publication lists used in the Marketing Cloud?

1. A. To send communication to all subscribers, regardless of opt -in status.
2. B. To manage subscribers in guided and triggered email sends.
3. C. To build dynamic content rules by subscriber type.
4. D. To allow subscribers to opt-down/out instead of unsubscribing from all.

Correct Answer: D

Northern TrailOutfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trialends. Which tool is recommended for this scenario?

1. A. Playbooks/Journey builder
2. B. Guided Send
3. C. Triggered Emails
4. D. Automation Studio

Correct Answer: D

What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

1. A. Thesubscriber is unsubscribed from the publication list applied to the send
2. B. The subscriber is added to the enterprise global unsubscribe list
3. C. The subscriber is deleted completely from the sending account
4. D. The subscriber is removed from the List used for the Send

Correct Answer: AD

Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

1. A. Send earlier in the day to give subscribers more time to check email.
2. B. Add a clear, brief, and urgent call-to-action.
3. C. Use images, not text, to improve email look and branding.
4. D. Include relevant preheader text in every email.

Correct Answer: D