Which 3 options are available to create a template in marketing cloud? Choose 3

1. A. Content Builder
2. B. Template Editor
3. C. Paste HTML
4. D. Mobile Template Editor

Correct Answer: ABC

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

1. A. Subscribers who have opened an email in the past 30 days.
2. B. Subscribers within a 30-mile radius of a zip code.
3. C. Subscribers who have submitted spam complaints in the last week.
4. D. Subscribers who have not clicked in the past three months.

Correct Answer: AD

NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

1. A. A From Name for each store location
2. B. A dynamic From Name that pulls in the store location
3. C. A new delivery profile that pulls in store location in the footer
4. D. A new send classification for holiday promotions

Correct Answer: BD

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a LifetimeMember list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

1. A. Suppression List
2. B. Exclusion Script
3. C. Domain Exclusion List
4. D. Exclusion List

Correct Answer: B

Northern Trail Outfitters wantsto test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

1. A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
2. B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
3. C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
4. D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

Correct Answer: B