A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and alignwith current best practices?
Choose 2 answers

1. A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
2. B. Process every individual's unsubscribe request within 14 business days.
3. C. Include an unsubscribe link in the header or footer ofemails.
4. D. Ask the subscriber to log in to the Preference Center to confirm opt-out.

Correct Answer: CD

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

1. A. Subscribers who click on a specific link
2. B. Performance data on the Overview tab
3. C. Number of clicks from mobile devices
4. D. Images showing how the email rendered on different devices

Correct Answer: BD

Which feature can a marketeruse to individualize content in an email? (Choose 3)

1. A. Specialized content
2. B. Audience Segmentation
3. C. Predictive content
4. D. Personalization string
5. E. Dynamic content

Correct Answer: CDE

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sendingemail campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

1. A. Check the "Is Sendable" option
2. B. Set the column representing the Subscriber Key as a Primary Key
3. C. Set the Email address column as a Primary Key
4. D. Relatethe Email address to the Suscriber Key

Correct Answer: AD

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale."
Whatfeature should be used to target these members?

1. A. Email Send Report
2. B. Group Refresh
3. C. Engagement Split
4. D. SQL Query Activity

Correct Answer: C