A retail brand is running a campaign for new customers that open a loyalty account. The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

1. A. Create a filter and a data extension key, an interaction and a user-initiated send.
2. B. Create a measure and a data filter, a filter activity then use a triggered send.
3. C. Create a filter and a data extension key, an interaction and a triggered send.
4. D. Create a measure and a data filter, a filter activity then use a guided send.

Correct Answer: D

An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code andto see an accurate count of subscribers in real time. What solution meets this specification?

1. A. Data Filters
2. B. Contact Builder
3. C. SQL Query Activity
4. D. Audience Builder

Correct Answer: A

A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

1. A. Scheduled Send Emails
2. B. Predictive Email
3. C. Journey Builder
4. D. Automation Studio

Correct Answer: D

Which variable can be tested using the A/B testingtool? (Choose 3)

1. A. Email content
2. B. Pre-header
3. C. IP Address
4. D. From Name
5. E. ISP

Correct Answer: ABD

A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How cansegmentation with this scenario be accomplished?

1. A. Data Extract Activity
2. B. Audience Builder
3. C. Drag and Drop Segmentation
4. D. Profile Attributes

Correct Answer: B