How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
Northern Train Outfitters wants to display different content areas based on the subscriber data.
What can be used to accomplish this? Choose 2 answers

1. A. Profile Mapping
2. B. AMP script
3. C. Dynamic Content
4. D. Personalization Strings

Correct Answer: BC

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?

1. A. Limit the email text to 250 words.
2. B. Send to the entire subscriber base.
3. C. Personalize the email content.
4. D. Use an infographic email templat

Correct Answer: C

A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders.The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number customerID: a numeric customer identification number OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

1. A. The OrderNumber field will be a Number data type field
2. B. All fields inthe data extension are nullable
3. C. CustomerID will be used as the Primary Key
4. D. OrderNumber will be used as the Primary Key

Correct Answer: D

A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

1. A. Test Send
2. B. User-Initiated Email
3. C. Send Flow
4. D. Triggered Email

Correct Answer: D

Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

1. A. Offer email opt-in when customers create an account
2. B. Use incentives such as a discount or free shipping to encourage opt-in
3. C. Capture email addresses through the use of browser cookies
4. D. Send emails to a purchased list witha request to opt-in

Correct Answer: AB