Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

1. A. Exclude old or inactive email addresses.
2. B. Ensure the spam complaint rate is between 1% and 3%.
3. C. Purchase lists from companies that guarantee users have opted in.
4. D. Encourage subscribers to add the company's sending domain to their contacts.
5. E. Authenticate email sending to distinguish it from spammers.

Correct Answer: ADE

NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

1. A. Create an image content block that accommodates pictures
2. B. create a free flow content block that accommodates text and images
3. C. create an html content block and code the content by hand
4. D. create a text content block that accommodates text

Correct Answer: B

A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

1. A. List unsubscribe
2. B. Profile attributes
3. C. Publication lists
4. D. Suppression lists

Correct Answer: C

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

1. A. A callto action can be text or an image based button
2. B. A call to action should be direct and action-oriented
3. C. A call to action below the fold performs best
4. D. Text buttons receive more clicks than graphics

Correct Answer: CD

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

1. A. Subscriber Key
2. B. Subscriber ID
3. C. DataRelationship
4. D. Send Relationship

Correct Answer: A