A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?

1. A. Use the AMPscript CloudPagesURL function.
2. B. Append EmailAddress to the URL as an encoded parameter.
3. C. Append SubscnberKey to the URL as an encoded parameter.

Correct Answer: A

NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use to personalize emails from an external data source?

1. A. External Objects
2. B. Tokenized Sending
3. C. Salesforce Shield
4. D. Single Sign-On

Correct Answer: B

A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?

1. A. Find the first day of next month and subtract one day
2. B. Use the date format string for last day of month within FormatDate
3. C. Add one month using DateAdd to now
4. D. Add 30 days using DateAdd to now

Correct Answer: A

Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

1. A. Subscribers
2. B. TriggeredSendDefinition
3. C. Attribute
4. D. Contact

Correct Answer: BD

A developer wants to transform the date and time 'Data_Enrolled' from Daylight Savings time. How would the developer change the time to fall back one hour?

1. A. %%=DataAdd(Date_Enrolled,-1)=%%
2. B. %%=DateAdd(Date_Enrolled,-1 'H')=%%
3. C. %%=DateDiff(Date_Enrolled, 1, 'H')=%%
4. D. %%=FormatDate(Date_Enrolled,-1,'HH','en-us')=%%

Correct Answer: B