When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

1. A. Email Address
2. B. Contact Key
3. C. Subscriber Key
4. D. Subscriber ID

Correct Answer: D

A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2

1. A. Set credentials as environment variables in the application platform
2. B. Pass credentials in URL parameters over HTTPS
3. C. Set credentials as variables in application source code
4. D. Store credentials in a key management system (KMS)

Correct Answer: AD

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build to generate the data before transferring it to the SFTP?

1. A. Query Activity > Tracking Extract
2. B. Data Views Extract > Filter Activity
3. C. Filter Activity > Data Extension Extract
4. D. Query Activity > Data Extension Extract

Correct Answer: B

A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

1. A. Sendable data extension with SubscriberKey and EmailAddress fields
2. B. Non-sendable data extension with SubscriberKey field
3. C. Contact Delete process does not delete rows from data extensions
4. D. Sendable data extension with SubsciberKey field

Correct Answer: B

A developer is using the legacy endpoint www.exacttargetapis.com and has been asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

1. A. A longer lasting OAuth token
2. B. API calls will no longer fail
3. C. Gain access to TSE-specific REST routes
4. D. Improved API performance

Correct Answer: D