A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

1. A. Import File Activity > three Send Activities to the master data extension.
2. B. Three Send Activities to the master data extension.
3. C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
4. D. Three Filter Activities > three Send Activities to the filtered audiences.

Correct Answer: D

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer
In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

1. A. Link the Customers data extension to the data model using Customer ID
2. B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
3. C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
4. D. Link the Customers data extension to the data model using Email Address

Correct Answer: AC

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

1. A. External Key within the Import File Activity
2. B. Run Completion within the File Drop Automation
3. C. RuntimeError within the File Drop Automation
4. D. Notation Settings within the Import File Activity

Correct Answer: D

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year
Where would the admin retrieve this information?

1. A. Contact Builder > All Contacts > Email
2. B. Analytics Builder > Reports > Email Send Report
3. C. Email Studio > Email > Tracking > Sends
4. D. Studio > Email > Subscribers > All Subscribers

Correct Answer: B

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

1. A. Select all records which have opened an email in the past six months
2. B. Select all records with an email address
3. C. Select all records which are active in All Subscribers
4. D. Select all records where HasOptedOutofEmail is FALSE

Correct Answer: BC