A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

1. A. Content Creator and Marketing Cloud Viewer
2. B. Analyst and Marketing Cloud Viewer
3. C. Data Manager and Analyst

Correct Answer: C

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
• Emails will be built using a custom dynamic template for these messages.
• Links will vary over time and across campaigns.
• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
• Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

1. A. AMPscript
2. B. SSJS
3. C. SQL
4. D. HTML

Correct Answer: A

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

1. A. Contact Builder > Synchronized Data Extensions
2. B. Automation Studio > File Transfers
3. C. Contact Builder > Data Sources
4. D. Email Studio > Synchronized Data Extensions

Correct Answer: C

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

1. A. Remove nonessential data for marketing purposes.
2. B. Identify and assign appropriate keys to tie records together.
3. C. Normalize data and fields to prevent redundancy.
4. D. Ensure all available data is included.
5. E. Ensure every data source has a sendable field.

Correct Answer: ABC

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? Choose 2 answers.

1. A. Use Data Designer to link student and alumni data to the contact record.
2. B. Create an Import Activity to import alumni data into Salesforce Report.
3. C. Create list attributes to store student data from the Sales Cloud.
4. D. Use Synchronized Data Sources to data from the Sales Cloud.

Correct Answer: AD