A Marketing Cloud admin to create custom roles for their business process. What should be taken into consideration to accomplish this?

1. A. Custom roles can only be edited by the user who created the role initially.
2. B. Custom roles are only available within the business in which they were created.
3. C. Custom roles are available on their Marketing Cloud account.
4. D. Custom roles override an individual user’s granular permission assignments.

Correct Answer: D

A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?

1. A. Add Only
2. B. Overwrite
3. C. Add and Update
4. D. Update Only

Correct Answer: B

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

1. A. Data Designer
2. B. Cloud Pages
3. C. Web Analytics Connector
4. D. Content Builder

Correct Answer: B

A Marketing Cloud admin needs to warm their accounts Dedicated IP. What option for segmentation aligns with the IP Warming process?

1. A. Segment to those recipients receiving text email versions first
2. B. Segment subscribers with soft bounces in their own dedicated send
3. C. Segment by domain to limit number of sends to each email provider
4. D. Segment by geographic region as after-hours sends will be marked as spam

Correct Answer: C

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

1. A. Content Builder Settings
2. B. Emails Studio Settings
3. C. Account Settings
4. D. Campaign Settings

Correct Answer: C