Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

1. A. Selected SFTP folder
2. B. Original SFTP folder
3. C. Target Data Extension
4. D. Safehouse

Correct Answer: A

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

1. A. Content Creator and Marketing Cloud Viewer
2. B. Analyst and Marketing Cloud Viewer
3. C. Data Manager and Analyst

Correct Answer: C

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

1. A. 15-digit contact ID
2. B. Numeric Subscriber ID
3. C. 18-digit Contact ID
4. D. Email Address

Correct Answer: C

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

1. A. Use a web-safe font for text that closely matches the brand's custom font.
2. B. Build an email as one image, with all text saved in the brand font.
3. C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
4. D. Build an email using multiple images, with all text saved in the brand font.

Correct Answer: A

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

1. A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
2. B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
3. C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.

Correct Answer: A