Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

1. A. Select all records which have opened an email in the past six months
2. B. Select all records with an email address
3. C. Select all records which are active in All Subscribers
4. D. Select all records where HasOptedOutofEmail is FALSE

Correct Answer: BC

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

1. A. IP Whitelisting
2. B. Field Level Encryption
3. C. Advanced Audit Trail
4. D. Single Sign on Authentication

Correct Answer: A

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

1. A. Keyword is used within another business unit
2. B. Keyword is a reserved word
3. C. Keyword has too many characters
4. D. Keyword fails to meet content standards

Correct Answer: A

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers

1. A. Marketing Cloud Channel Manager
2. B. Marketing Cloud Email Marketing Manager
3. C. Marketing Cloud Regional or Local Administrator
4. D. Marketing Cloud Administrator

Correct Answer: BC

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

1. A. Microsite with Web Collect to store entrants on a data extension.
2. B. Microsite with Smart Capture to store entrants on a data extension.
3. C. Send Email Activity with a link to a subscription center.
4. D. Data Extension with double opt-in status defined.

Correct Answer: BD