Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers

1. A. Email Performance by Device
2. B. Time Between Send and Engagement
3. C. Deliverability Complaint Rate
4. D. Email Sending Performance Report

Correct Answer: AD

While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?

1. A. Apply the appropriate user mappings in the CRM configuration.
2. B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
3. C. Reset all user passwords to force new tokens
4. D. Apply the marketing Cloud for AppExchange User option as well

Correct Answer: A

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

1. A. Soft
2. B. Technical
3. C. Block
4. D. Hard

Correct Answer: C

A Marketing Cloud admin needs to warm their accounts Dedicated IP. What option for segmentation aligns with the IP Warming process?

1. A. Segment to those recipients receiving text email versions first
2. B. Segment subscribers with soft bounces in their own dedicated send
3. C. Segment by domain to limit number of sends to each email provider
4. D. Segment by geographic region as after-hours sends will be marked as spam

Correct Answer: C

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this? Choose 2 answers

1. A. Collect Code
2. B. Recommendation Code
3. C. Conversion/Cart Code
4. D. Email Conversion Code

Correct Answer: B