Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

1. A. Select one of the Predictive Algorithms then click Deploy
2. B. Click Deploy and results are available immediately
3. C. Select the channels (Emails, Push, SMS) to report on then click Activate
4. D. Click Activate and wait for an email notification

Correct Answer: A

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

1. A. Data Designer
2. B. Cloud Pages
3. C. Web Analytics Connector
4. D. Content Builder

Correct Answer: B

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud. Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data
extension to house the data?
Choose 2 answers

1. A. Text
2. B. Decimal
3. C. Number
4. D. Boolean

Correct Answer: AB

Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers

1. A. Creating users and assigning roles which meet their job functions
2. B. Creating a SMS message and sending a mobile campaign
3. C. Classifying sends and defining parameters for email sends
4. D. Building the data structure used to store audience information
5. E. Importing data into contacts using the Data Loader

Correct Answer: ACD

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

1. A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
2. B. Use a third-party system to identify and delete duplicate Contact Keys.
3. C. Strategically control the Contact Key values and tie records together across channels using this key.
4. D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.

Correct Answer: C