Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this?

1. A. A Assign a role to the business unit
2. B. Set default permissions with the restrictions on the business unit
3. C. Apply a permission set to the business unit
4. D. Disable the permissions directly within the business unit

Correct Answer: A

Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers

1. A. Goal target statistics are stored in a data extension.
2. B. Goals are created to evaluate journey performance.
3. C. Goals can act as exit criteria.
4. D. Contacts are evaluated against the goal after a wait activity.
5. E. Each contact is assigned an individual goal.

Correct Answer: BCD

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

1. A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
2. B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
3. C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
4. D. IP ramp -up is important to establish a positive sender reputation.

Correct Answer: AD

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

1. A. Select ‘Identity Verification’
2. B. Select ‘Enable Audit Trail Data Collection’
3. C. Deselect ‘Exclude API Users From Password Expiration’
4. D. Deselect ‘Enable Username and Password for Web Services’

Correct Answer: D

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
• Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

1. A. Campaign Email Tracking Report
2. B. Email Performance Over Time Report
3. C. Email Send Report
4. D. Account Send Summary Report

Correct Answer: D