Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

1. A. Publication Lists
2. B. Data Extensions
3. C. Lists
4. D. Groups

Correct Answer: B

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
• A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?

1. A. Data extensions allow for add/update Import activity.
2. B. Data extensions can store HTML code as an attribute.
3. C. Data extensions support Customer ID to be used as Subscriber Key.
4. D. Data extensions are necessary for Contact Builder

Correct Answer: D

An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?

1. A. Data Extension
2. B. Publication List
3. C. Group
4. D. List

Correct Answer: A

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

1. A. Bitly URL Shortener
2. B. Facebook ad manager
3. C. Login detail for each social media account
4. D. Google URL shortner

Correct Answer: AC

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

1. A. Run a Bounce Email Report
2. B. Query the Bounce Data View
3. C. Query the Send Log
4. D. Run an Account Send Summary Report

Correct Answer: B