Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case?

1. A. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
2. B. Each email consumes five super messages when sending below a certain threshold.
3. C. The majority of NTO’s subscriber base is in the United States.
4. D. A multiplier is applied to each SMS message based on the destination country

Correct Answer: B

NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

1. A. List Hygiene
2. B. Authentication
3. C. Content
4. D. Engagement

Correct Answer: B

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

1. A. Configure the business unit data retention setting to 12 months
2. B. Configure the Enterprise wide default retention to one year
3. C. Set inactive date to be automatically cleared after one year, but is recoverable
4. D. Apply a row based retention to each data extension as it is created, set to 12 months

Correct Answer: D

Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy? Choose 2 answers

1. A. Time Between Send and Engagement
2. B. Email Performance by Device
3. C. Email Sending Performance Report
4. D. Deliverability Complaint Rate

Correct Answer: BC

A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries. Which feature would allow this functionality?

1. A. Journey Builder
2. B. Synchronized Data Sources
3. C. CloudPages
4. D. Query Studio

Correct Answer: B