Which activity should be used for multivariate content testing within Journey Builder?

1. A. Engagement Split
2. B. Random Split
3. C. Content Split
4. D. Decision Split

Correct Answer: B

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

1. A. Send logging is enabled for the send
2. B. Correct Send Log template is selected
3. C. Send Logging is available for A/B tests
4. D. Data retention settings is specified

Correct Answer: A

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

1. A. Google Analytics 360
2. B. Collect Tracking code
3. C. Conversion Tracking
4. D. Web & Mobile Analytics

Correct Answer: B

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

1. A. Use Proof instead of [PREVIEW]
2. B. Add [PREVIEW] to the subject line validation list
3. C. Require several campaign approvals
4. D. Wrap the subject line with AMPscript

Correct Answer: B

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

1. A. Open and click activity are tracked in either version.
2. B. The email will avoid detection by various SPAM filters.
3. C. An auto-generated text version will be sent with your HTML email.
4. D. A custom text version will be sent with your HTML email.

Correct Answer: AC