Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

1. A. Move the File Transfer to its own automation and include a notification email address
2. B. Move the Import definition to its own automation and include a notification email address
3. C. Update the Import definition to include a notification email address
4. D. Update the automation to include a notification email address for Runtime Errors

Correct Answer: C

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports
customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

1. A. Proximity to Store
2. B. Ages in Household
3. C. Lifetime Purchase Value
4. D. Conversion Rate
5. E. Last Purchase Date

Correct Answer: CDE

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave
How should NTO create a new user to fill in?

1. A. Delete the campaign manager's user and create a new user
2. B. Disable the campaign manager's user and create a new user
3. C. Transfer the campaign manager's permissions to a new user
4. D. Deactivate the campaign manager's license and assign it to the new user

Correct Answer: B

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

1. A. Publication Lists
2. B. Subscriber Keys
3. C. Profile Center
4. D. Send Logging

Correct Answer: A

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

1. A. Parameter Manager
2. B. Web and Mobile Analytics
3. C. Advertising Studio
4. D. Personalization Builder

Correct Answer: A