In day to day interactions with technology, consumers are presented with privacy choices. Which of the following best represents the Privacy by Design (PbD) methodology of letting the user choose a non-zero-sum choice?

1. A. Using images, words, and contexts to elicit positive feelings that result in proactive behavior, thus eliminating negativity and biases.
2. B. Providing plain-language design choices that elicit privacy-related responses, helping users avoid errors and minimize the negative consequences of errors when they do occur.
3. C. Displaying the percentage of users that chose a particular option, thus enabling the user to choose the most preferred option.
4. D. Using contexts, antecedent events, and other priming concepts to assist the user in making a better privacy choice.

Correct Answer: B

Which technique is most likely to facilitate the deletion of every instance of data associated with a deleted user account from every data store held by an organization?

1. A. Auditing the code which deletes user accounts.
2. B. Building a standardized and documented retention program for user data deletion.
3. C. Monitoring each data store for presence of data associated with the deleted user account.
4. D. Training engineering teams on the importance of deleting user accounts their associated data from all data stores when requested.

Correct Answer: C

SCENARIO
Please use the following to answer the next question:
Jordan just joined a fitness-tracker start-up based in California, USA, as its first Information Privacy and Security Officer. The company is quickly growing its business but does not sell any of the fitness trackers itself. Instead, it relies on a distribution network of third-party retailers in all major countries. Despite not having any stores, the company has a 78% market share in the EU. It has a website presenting the company and products, and a member section where customers can access their information. Only the email address and physical address need to be provided as part of the registration process in order to customize the site to the user’s region and country. There is also a newsletter sent every month to all members featuring fitness tips, nutrition advice, product spotlights from partner companies based on user behavior and preferences.
Jordan says the General Data Protection Regulation (GDPR) does not apply to the company. He says the company is not established in the EU, nor does it have a processor in the region. Furthermore, it does not do any “offering goods or services” in the EU since it does not do any marketing there, nor sell to consumers directly. Jordan argues that it is the customers who chose to buy the products on their own initiative and there is no “offering” from the company.
The fitness trackers incorporate advanced features such as sleep tracking, GPS tracking, heart rate monitoring. wireless syncing, calorie-counting and step-tracking. The watch must be paired with either a smartphone or a computer in order to collect data on sleep levels, heart rates, etc. All information from the device must be sent to the company’s servers in order to be processed, and then the results are sent to the smartphone or computer. Jordan argues that there is no personal information involved since the company does not collect banking or social security information.
Why is Jordan’s claim that the company does not collect personal information as identified by the GDPR inaccurate?

1. A. The potential customers must browse for products online.
2. B. The fitness trackers capture sleep and heart rate data to monitor an individual’s behavior.
3. C. The website collects the customers’ and users’ region and country information.
4. D. The customers must pair their fitness trackers to either smartphones or computers.

Correct Answer: A

SCENARIO
Clean-Q is a company that offers house-hold and office cleaning services. The company receives requests from consumers via their website and telephone, to book cleaning services. Based on the type and size of service, Clean-Q then contracts individuals that are registered on its resource database - currently managed in-house by Clean-Q IT Support. Because of Clean-Q's business model, resources are contracted as needed instead of permanently employed.
The table below indicates some of the personal information Clean-Q requires as part of its business operations:

Clean-Q has an internal employee base of about 30 people. A recent privacy compliance exercise has been conducted to align employee data management and human resource functions with applicable data protection regulation. Therefore, the Clean-Q permanent employee base is not included as part of this scenario.
With an increase in construction work and housing developments, Clean-Q has had an influx of requests for cleaning services. The demand has overwhelmed Clean-Q's traditional supply and demand system that has caused some overlapping bookings.
Ina business strategy session held by senior management recently, Clear-Q invited vendors to present potential solutions to their current operational issues. These vendors included Application developers and Cloud-Q’s solution providers, presenting their proposed solutions and platforms.
The Managing Director opted to initiate the process to integrate Clean-Q's operations with a cloud solution (LeadOps) that will provide the following solution one single online platform: A web interface that Clean-Q accesses for the purposes of resource and customer management. This would entail uploading resource and customer information.
A customer facing web interface that enables customers to register, manage and submit cleaning service requests online.
A resource facing web interface that enables resources to apply and manage their assigned jobs.
An online payment facility for customers to pay for services.
Which question would you most likely ask to gain more insight about LeadOps and provide practical privacy recommendations?

1. A. What is LeadOps’ annual turnover?
2. B. How big is LeadOps’ employee base?
3. C. Where are LeadOps' operations and hosting services located?
4. D. Does LeadOps practice agile development and maintenance of their system?

Correct Answer: D

What is the goal of privacy enhancing technologies (PETS) like multiparty computation and differential privacy?

1. A. To facilitate audits of third party vendors.
2. B. To protect sensitive data while maintaining its utility.
3. C. To standardize privacy activities across organizational groups.
4. D. To protect the security perimeter and the data items themselves.

Correct Answer: B