A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email.
Which three steps are required to configure the Marketing Cloud Connector for triggered emails? Choose 3 answers

1. A. Configure REST Servicesin B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.
2. B. Customize the B2C Commerce storefront to invoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivere
3. C. Thiscustomization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to inform message contents.
4. D. Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.
5. E. Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud'sTransactional Messaging REST AP
6. F. This customization should Include a payload that informs message contents.
7. G. Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.

Correct Answer: BDE

A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose 3 answers

1. A. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
2. B. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
3. C. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
4. D. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
5. E. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.

Correct Answer: BCD

An organization chosea multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront.
How should a Solution Architect ensurethat this requirement Is met?

1. A. Set the value of the Style Sheet URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.
2. B. Set the value of the Portal Theme URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.
3. C. Copy any relevant .ess code from the organization's website and paste it into the pages for the self-service portal in Page Builder.
4. D. Make a copy of the appropriate .ess file from the organization's webserver and upload it to the self-service portal.

Correct Answer: D

A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefrontare Person and Household accounts.
Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers?
Choose 3 answers

1. A. Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.
2. B. The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.
3. C. Default user is required for anonymous storefront shoppers.
4. D. The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.
5. E. Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.

Correct Answer: BDE

A company had strongnew-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud,Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

1. A. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
2. B. Use SMS as a channel due to its significantly higher engagement rate as compared to email
3. C. Generate personalized coupon codes inB2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
4. D. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

Correct Answer: AB